Market Research

8+ Years
Work From Office
Apply Now

Overview: Stratrich is seeking a skilled Market Research Expert to lead comprehensive research initiatives, providing valuable insights that drive informed business decisions and strategic planning.

Key Responsibilities:

  1. Market Analysis:
    • Conduct thorough market assessments to identify trends, opportunities, and potential risks.
    • Analyze competitor landscapes and industry dynamics to inform strategic decision-making.
  2. Customer Behavior Studies:
    • Investigate consumer behaviors, preferences, and purchasing patterns.
    • Utilize data analytics to extract meaningful insights for product development and marketing strategies.
  3. Product Positioning:
    • Collaborate with cross-functional teams to determine optimal product positioning based on market trends and consumer needs.
    • Provide recommendations for product enhancements or modifications.
  4. Market Segmentation:
    • Define and analyze target market segments, considering demographics, psychographics, and buying behaviors.
    • Develop targeted strategies for each identified segment.
  5. Industry Trends and Forecasting:
    • Stay current with industry trends and emerging technologies.
    • Conduct market forecasting to anticipate shifts in consumer preferences and industry dynamics.
  6. Competitor Intelligence:
    • Monitor competitor activities, product launches, and marketing strategies.
    • Provide regular updates on competitive landscapes to inform strategic planning.
  7. Surveys and Data Collection:
    • Design and execute surveys, interviews, and data collection initiatives.
    • Analyze collected data to draw actionable conclusions and recommendations.
  8. Report and Presentation:
    • Prepare detailed market research reports with actionable insights.
    • Present findings to internal stakeholders and senior management.

Qualifications and Experience:

  • Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
  • Proven experience in market research.
  • Proficient in data analysis tools and statistical techniques.
  • Strong analytical, critical thinking, and problem-solving skills.
  • Excellent written and verbal communication skills.
  • Ability to work collaboratively and effectively in a team environment.

Join our team at Stratrich and play a key role in driving business growth and expanding our client base. Your expertise in Market research will contribute to our mission of providing top-notch market entry services to clients.


Apply Now
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